Yahoo patent applications published on 10 May 2012

4 US patent applications published on 10 May 2012 and assigned to Yahoo

1 20120116915 Mobile-Based Real-Time Food-and-Beverage Recommendation System
2 20120116891 Systems and Methods for Matching Complementary Risk Profiles to Enhance Digital Ad Delivery
3 20120116885 SOCIAL NETWORK BASED ONLINE ADVERTISING AND ADVERTISEMENT BRANDING
4 20120116882 ONLINE ADVERTISING TECHNIQUES UTILIZING TAXONOMICAL MAPPING