Yahoo patent applications published on 11 April 2013

5 US patent applications published on 11 April 2013 and assigned to Yahoo

1 20130091116 SELECTING AND PRESENTING SEARCH RESULTS BASED ON DISTINCT TAXONOMIES
2 20130091025 METHODS AND SYSTEMS FOR MEASURING ADVERTISEMENT EFFECTIVENESS
3 20130091019 System for Serving Advertisements
4 20130091015 METHODS AND SYSTEMS FOR VIRTUAL VENDOR HAWKING USING DIRECTIONAL ADVERTISING
5 20130091009 IDENTIFYING USERS LIKELY TO PERFORM FOR A SPECIFIC ADVERTISER’S CAMPAIGN GOALS